Our Story
That of SG Company Società Benefit S.p.A. is a 20-year history, made up of milestones in small and large steps, and which has seen us at the forefront of addressing momentous changes in our industry, side by side with our clients and with the tireless work of competent employees.
Synergy is born
The company operates in corporate and incentive events worldwide.
SG Company is born
The company positions itself as a leading live and digital communications player through the acquisition of digital consumer and format companies.
SG Company gains ground
SG Company is listed on AIM Italy (now Euronext Growth Milan) and starts the process of sister companies, integrating all competencies in Communication and Events.
Benefit Corporations and Innovative SME "
"
SG Company unveils a new 2021/2023 business plan and opens to an ESG path.
MiTH joins SG Company
With the addition of the Rome-based integrated communications agency, the group's expertise in the field of integrated ATL, BTL, and digital communications has grown.
Louder joins the SG Company
With the acquisition of 25% of Louder, which rose to 51% in 2023,
SG Company strengthens its expertise in events and communication, with a focus on B2C.
Here comes SG Advisory
SG Advisory is born, a back office agency offering tailor-made services in the areas of organization, management and strategy, finance and administration, treasury, HR, general services, legal, IR, and ESG to other companies in the SG Company group.
SG Company invests in Kampaay
With the acquisition of a minority stake in Kampaay, SG Company is once again focusing on digitization and tech to continue its path of excellence in the world of events.
FMA joins the SG Company group
SG Company acquires majority stake in FMA adding expertise in Shopper Marketing to its communication services.
SG Company invests in Pinguando
Another step forward in the tech world for SG Company, which acquires a minority stake in Pinguando.
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Geotag joins SG Company
With the acquisition of 51 percent of the company, SG Company also strengthens media buying, ads management and geomarketing expertise.
KleinRusso joins SG Company
With the acquisition of KleinRusso, SG Company takes another step forward in the world of advertising communications.
Net SG joins SG Company
With the addition of Net SG, an agency specializing in innovative digital solutions, to the group, SG Company lends itself to covering the tech world in 360 degrees.
SG Company invests in a new Future Growth Company
SG Company continues its path with investment in innovative companies through the acquisition of a majority stake in Urania - including through the stake in it owned by KNOBS - a hub of specialized tech companies.
Arrival of KNOBS
SG Company acquires a majority stake in KNOBS, a tech company and innovative SME specializing in Web 3.0 and blockchain solutions, with the aim of enhancing and expanding the group's digital innovation activities.
Arrival of Concretes
SG Company acquires (through its sister company FMA) a majority stake in Concreta, a service company specializing in the promotion, consulting, and management of prize competitions.
New Look:
SG Company is increasingly
Sharing Growth™
Arrival of Core
SG Company acquires 25 percent of Core Srl specializing in institutional relations, stakeholder engagement and corporate content. The transaction marks the beginning of a strategic partnership designed to strengthen the network and integrated offering, as well as intercept new evolutionary directions in corporate communications.
Arrival of K2 Capital
SG Company, acquires 51 percent of K2 Capital srl innovative startup active in alternative finance and technology. The new sister company supports startups and SMEs in giving visibility to their development plans, accelerating their growth through capital raisings and pathways to a possible listing on the stock exchange, strengthened by an ecosystem of more than 40 partner companies.
Arrival of Winning
SG finalizes the purchase of 51 percent of the share capital of Winning S.r.l.
Sounds Great is born
SG together with MDE Ltd. forms the Company's new company that will be responsible for the creation and management of audio communication projects, systemizing skills, technologies and production capabilities available to brands, agencies and publishers.
Good Guys is born
Today, SG Company's bespoke division, created to oversee the creator economy and dedicated to bringing consistency, direction, and impact to the narratives of brands, institutions, companies, and public figures, will soon (as early as 2026) become a legal entity.
Its remit also includes managing the Group's proprietary formats.
SG Company takes altitude
SG Company is listed on AIM Italy (now Euronext Growth Milan) and starts the process of sister companies, integrating all competencies in Communication and Events.
Benefit Society and Innovative SME
SG Company unveils a new 2021/2023 business plan and opens to an ESG path.
MiTH joins SG Company
With the entry of the Rome-based integrated communications agency, the group's expertise in ATL, BTL and digital integrated communications increases.
Louder Italy joins SG Company
With the acquisition of 25 percent of Louder Italia, increased to 51 percent in 2023,
SG Company strengthens its expertise in events and communications, with a focus on B2C.
Here comes SG Advisory
SG Advisory, a back office agency offering HR, finance, administration, legal and IR services to other SG Company group companies, is born.
SG Company invests in Kampaay
With the acquisition of a minority stake in Kampaay, SG Company is once again focusing on digitization and tech to continue its path of excellence in the world of events.
FMA joins the SG Company group
SG Company acquires majority stake in FMA adding expertise in Shopper Marketing to its communication services.
SG Company invests in Pinguando
Another step forward in the tech world for SG Company, which acquires a minority stake in Pinguando.
Geotag joins SG Company
With the acquisition of 51 percent of the company, SG Company also strengthens media buying, ads management and geomarketing expertise.
Net SG joins SG Company
With the addition of Net SG, an agency specializing in innovative digital solutions, to the group, SG Company lends itself to covering the tech world in 360 degrees.
KleinRusso joins SG Company
With the acquisition of KleinRusso, SG Company takes another step forward in the world of advertising communications.
SG Company invests in a new Future Growth Company
SG Company continues its path with investment in innovative companies through the acquisition of a majority stake in Urania - including through the stake in it owned by KNOBS - a hub of specialized tech companies.
Arrival of KNOBS
SG Company acquires a majority stake in KNOBS, a tech company and innovative SME specializing in Web 3.0 and blockchain solutions, with the aim of enhancing and expanding the group's digital innovation activities. Net SG is merged with Knobs.
Arrival of Concretes
SG Company acquires a majority stake in Concreta, a service company specializing in the promotion, consulting and management of Prize Events.
New Look:
SG Company is increasingly
Sharing Growth™
SG Company acquires a majority stake in KNOBS, a tech company and innovative SME specializing in Web 3.0 and blockchain solutions, with the aim of enhancing and expanding the group's digital innovation activities.
Arrival of Core
SG Company acquires 25 percent of Core Srl specializing in institutional relations, stakeholder engagement and corporate content. The transaction marks the beginning of a strategic partnership designed to strengthen the network and integrated offering, as well as intercept new evolutionary directions in corporate communications.
Arrival of K2 Capital
SG Company, acquires 51 percent of K2 Capital srl innovative startup active in alternative finance and technology. The new sister company supports startups and SMEs in giving visibility to their development plans, accelerating their growth through capital raisings and pathways to a possible listing on the stock exchange, strengthened by an ecosystem of more than 40 partner companies.
Arrival of Winning
SG finalizes the purchase of 51 percent of the share capital of Winning S.r.l.
Sounds Great is born
SG together with MDE Ltd. forms the Company's new company that will be responsible for the creation and management of audio communication projects, systemizing skills, technologies and production capabilities available to brands, agencies and publishers.
GoodGuys is born
Bespoke by SG Company created to preside over the creator economy, dedicated to bringing coherence, direction and impact back into the narratives of brands, institutions, companies and public figures.
Today
SG Company Benefit Society S.p.A.
Our "today" is made up of concreteness with a distinct focus on the future, and it is a today that can be summed up in a range of significant numbers:
's annual revenue for 2024
34M
Turnover
SEMESTRAL 2025
23.6M
Employees
of the group
147
cts completed in 2024
130+
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