Our Story
That of SG Company Società Benefit S.p.A. is a 20-year history, made up of milestones in small and large steps, and which has seen us at the forefront of addressing momentous changes in our industry, side by side with our clients and with the tireless work of competent employees.
Synergy is born
The company operates in corporate and incentive events worldwide.
SG Company is born
The company positions itself as a leading live and digital communications player through the acquisition of digital consumer and format companies.
SG Company takes altitude
SG Company is listed on AIM Italy (now Euronext Growth Milan) and starts the process of sister companies, integrating all competencies in Communication and Events.
Benefit Society and Innovative SME
SG Company unveils a new 2021/2023 business plan and opens to an ESG path.
MiTH joins SG Company
With the entry of the Rome-based integrated communications agency, the group's expertise in ATL, BTL and digital integrated communications increases.
Louder Italy joins SG Company
With the acquisition of 25 percent of Louder Italia, increased to 51 percent in 2023,
SG Company strengthens its expertise in events and communications, with a focus on B2C.
Here comes SG Advisory
SG Advisory, a back office agency offering HR, finance, administration, legal and IR services to other SG Company group companies, is born.
SG Company invests in Kampaay
With the acquisition of a minority stake in Kampaay, SG Company is once again focusing on digitization and tech to continue its path of excellence in the world of events.
FMA joins the SG Company group
SG Company acquires majority stake in FMA adding expertise in Shopper Marketing to its communication services.
SG Company invests in Pinguando
Another step forward in the tech world for SG Company, which acquires a minority stake in Pinguando.
Geotag joins SG Company
With the acquisition of 51 percent of the company, SG Company also strengthens media buying, ads management and geomarketing expertise.
Net SG joins SG Company
With the addition of Net SG, an agency specializing in innovative digital solutions, to the group, SG Company lends itself to covering the tech world in 360 degrees.
KleinRusso joins SG Company
With the acquisition of KleinRusso, SG Company takes another step forward in the world of advertising communications.
SG Company invests in a new Future Growth Company
SG Company continues its path with investment in innovative companies through the acquisition of a majority stake in Urania - including through the stake in it owned by KNOBS - a hub of specialized tech companies.
Arrival of KNOBS
SG Company acquires a majority stake in KNOBS, a tech company and innovative SME specializing in Web 3.0 and blockchain solutions, with the aim of enhancing and expanding the group's digital innovation activities. Net SG is merged with Knobs.
Arrival of Concretes
SG Company acquires a majority stake in Concreta, a service company specializing in the promotion, consulting and management of Prize Events.
New Look:
SG Company is increasingly
Sharing Growth™
SG Company acquires a majority stake in KNOBS, a tech company and innovative SME specializing in Web 3.0 and blockchain solutions, with the aim of enhancing and expanding the group's digital innovation activities.
Arrival of Core
SG Company acquires 25 percent of Core Srl specializing in institutional relations, stakeholder engagement and corporate content. The transaction marks the beginning of a strategic partnership designed to strengthen the network and integrated offering, as well as intercept new evolutionary directions in corporate communications.
Arrival of K2 Capital
SG Company, acquires 51 percent of K2 Capital srl innovative startup active in alternative finance and technology. The new sister company supports startups and SMEs in giving visibility to their development plans, accelerating their growth through capital raisings and pathways to a possible listing on the stock exchange, strengthened by an ecosystem of more than 40 partner companies.
Today
SG Company Benefit Society S.p.A.
Our "today" is made up of concreteness with a distinct focus on the future, and it is a today that can be summed up in a range of significant numbers:
Turnover*
34M
Group employees*
147
Accomplished projects*
130+
* Data as of December 31, 2024