
Born from observing new trends and market needs, Good Guys formats are creative and customized solutions designed to leave an indelible mark on both B2B and B2C audiences.
The formats can be proprietary or created in collaboration with brand owners, but they are characterized by significant media coverage resulting from content creation and influencers who gravitate towards the Good Guys "galaxy," becoming true killer applications capable of enhancing any brand.
(*owned; **co-owned; ***managed)
A talk event where companies, entrepreneurs, press and universities meet to network, share know-how and discuss visions in the making for societies that look to tomorrow and find innovative solutions to meet the needs of the present.


The first edition of the Giro Automobile d'Italia dates back to 1934, but it was in the glorious years of 1954 and 1974 that the event shone brightest. SG company aims to restore it to its original glory.
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Milano Food Week returns to the city: a widespread event celebrating food culture and its infinite facets. Milano Food Week returns as a catalyst for experience, ideas and innovation that chronicles the gastronomic scene, Milanese and beyond, enhancing food culture in all its forms.


The FinTech Oscars are a laboratory of ideas, professionals and visions, where finance, technology and business come together to design the future of innovation, helping to strengthen the entire Italian FinTech ecosystem.

