On the occasion of the launch of the PHOTOVOLTAIC product, the client asked us to plan their first national campaign, aiming to intercept new users interested in online services.

The media plan was structured on three levels.

- identify the threshold needed on TV to dominate in the campaign period
- identify the best digital strategy to achieve adequate conversion in terms of contracts
- support local HERA brands

Post analysis of the campaign confirmed the expected results.

- the HERA campaign was the third-largest campaign by TV visibility and the first in the energy sector
- the digital campaign achieved +21% contract sign-upscompared to the average monthly contract sign-ups in the year on the product in question
- +30% store traffic over the campaign period