Arval, a BNP Paribas Group company specializing in long-term rentals, decided to enter the world of rental for individuals in a more determined way after Phase 2 of the pandemic, and asked MiTH to design the strategy and produce ideas and content to bring them to the public.

To achieve the goals and audiences Mith has been responsible for:

- Creation of the social campaign concept (#TheJourneyGoesOn )
- Development and execution of the dedicated campaign opening video (introduced by a sign leading inside the visual mechanism to lead to the offer)
- Design and execution of the social editorial plan (verticalized with dark posts to reach the different offers)