During May and June, FMA ran a contest for Carrefour with 35 Jeep Renegade Hybrids and another €40,000 in customer prizes up for grabs.

FMA followed up:

- The bureaucracy and legal dynamics that characterized the contest
- Developed the creative concept of the contest and its dynamics (at the time of purchase, loyalty card holders received one or more postcards with a unique code)
- Coordinated all central moments and touchpoints (from the time of purchase at points of sale or on the website)
- Post-contest dynamics of winning unallocated prizes (Keeping the postcard and participating in the second drawing)