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Services for Companies.

To support its sister companies, SG Company has internal Marketing & Communication, Business Development, and BID (public tender and bid management) units.

SG Company guarantees a coordinated and unified image, a consistent tone of voice, a series of commercial proposals to group companies, and the management of complex systems such as the analysis of tender opportunities and the management of related documentation.

Study, create and implement the tailored solution to help you grow. Starting from strategic analysis arriving at grounding with the combination of ad hoc services. The ecosystem of solutions provided by the group's sister companies allows us to make each solution targeted to maximize efficiency and desired outcome.

Marketing & Communication

Crafted by

The MarCom Division specializes in market analysis, promoting cross-selling activities among group companies, and developing communication strategies to support the Divisions.

consultancy

Shopper Marketing Crafted by FMA, WINNING

Creative & storytelling development Crafted by Louder, KLEIN RUSSO, MiTH

Retail media Crafted by Geotag

Marketing intelligence

Geomarketing Crafted by Geotag

Proximity marketing & research Crafted by FMA, Geotag

Branding

Brand design strategy Crafted by KLEIN RUSSO, MiTH

Real estate branding strategy Crafted by FMA

Loyalty & engagement management Crafted by FMA

Format

Crafted by

The Format Division specializes in the design, development and implementation of SG Company group proprietary formats or those under collaborative management.

Web Design

UX/UI Design Crafted by KNOBS

E-Commerce Crafted by KNOBS

Web Development Crafted by KNOBS

Software development

CRM integration & platform creation Crafted by KNOBS

Coding Crafted by KNOBS

App development Crafted by KNOBS

AI research Crafted by KNOBS

Digital automation integration Crafted by KNOBS

Web3, NFT, Blockchain Crafted by KNOBS

Smart Contract & Digital Product Passport Crafted by KNOBS

Digital marketing

Performance marketing Crafted by GEOTAG

Google ADS & search Crafted by MiTH, GEOTAG

Email marketing Crafted by MiTH, GEOTAG, KNOBS

Business Development

Crafted by

The Business Development Division develops business relationships, new clients, and interesting sectors in which to propose the single, mixed, or ad hoc services created by the different group companies.

Conventional media

ATL Crafted by KLEIN RUSSO, MiTH

BTL Crafted by KLEIN RUSSO, MiTH

Press Crafted by KLEIN RUSSO, MiTH

TV Crafted by KLEIN RUSSO, MiTH

Radio Crafted by KLEIN RUSSO, MiTH

Cinema Crafted by KLEIN RUSSO, MiTH

Podcast created by SOUNDS GREAT

Media Strategy, Planning & Buying Crafted by MiTH, GEOTAG

Social media

Social Media Management Crafted by Good Guys, MiTH

TTL Crafted by MiTH

Content production

Video & Photo production Crafted by Good Guys, MiTH

Motion graphic & animation Crafted by MiTH

Bid Division

Crafted by

BID (public tender management): supports sister companies in identifying tenders, evaluating opportunities and compliance with requirements for participation, and preparing and submitting the necessary documentation to access them; in line with this function, it also manages accreditations to various customer and prospect portals.

B2C Events

Road Show Crafted by Louder

Brand Activation Crafted by Louder, FMA, KLEIN RUSSO

Field Marketing Crafted by Louder, FMA

Trade Show Booths Crafted by Louder

Sampling Crafted by Louder

SG Building Crafted by Format Division

B2B Events

MICE (Meeting, Incentive, Convention, Exhibition) Crafted by Synergy

Road Show Crafted by Synergy

Live Events & Ceremonies Crafted by Synergy

Trade Show Booths Crafted by Synergy

Internal Communication Crafted by Louder

SG Building Crafted by Format Division

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Memorable experiences among creativity, events, innovation: here are some.

Hera

Hera Incredible

Create an identity communication format to transfer brand values and support business proposals throughout the year.

Molinari

A Shot of Italy

An international campaign to promote consumption of the product and strengthen the Brand's role as the "world's most drunk Italian sambuca."

Bigmat

National cross channel campaign

On the occasion of the partnership with the national men's and women's VOLLEY team, give more visibility to the brand, on the occasion of the European Championships 2023 with the aim of increasing brand awareness.

Hera

National ADV campaign

The first national campaign for the Client to intercept new users at the launch of the Photovoltaic product.

Carrefour

Traveling with Carrefour

A great contest in which FMA, during the months of May and June, managed the entire development at 360 degrees, from the creative concept to the rich prize money: 35 Jeep Renegade Hybrids and another €40,000 in prizes for customers.

Ferrero

Nutella Back to School

In September, during the back-to-school season, Nutella rewarded its customers by including 8 unique labels in each package and relied on FMA to ensure the greatest possible impact in-store.

Solution not only outward, but also inward.

To support its sisters, SG Company has internalized a number of divisions that offer targeted service to maximize their business opportunities.

Marketing & Communication

The MarCom Division specializes in market analysis, promoting cross-selling activities among group companies, and developing communication strategies to support the Divisions.

Marketing & Communication

The Format Division specializes in the design, development and implementation of SG Company group proprietary formats or those under collaborative management.

Marketing & Communication

The Business Development Division develops business relationships, new clients, and interesting sectors in which to propose the single, mixed, or ad hoc services created by the different group companies.

Marketing & Communication

BID (public tender management): supports sister companies in identifying tenders, evaluating opportunities and compliance with requirements for participation, and preparing and submitting the necessary documentation to access them; in line with this function, it also manages accreditations to various customer and prospect portals.

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