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Our formats.


Today, SG Company's bespoke division, created to oversee the creator economy, aims to bring consistency, direction, and impact back to the narratives of brands, institutions, companies, and public figures.

In 2026, it is already planned to develop into an autonomous legal entity and new sister company of the group.
In addition to talent management and strategy creation, its task includes the creation and operational development of the Group's proprietary formats.

(*owned; **co-owned; ***managed)

Good Guys is an active participant in the following formats:

Sharing. Growth. Future.

A talk event where companies, entrepreneurs, press and universities meet to network, share know-how and discuss visions in the making for societies that look to tomorrow and find innovative solutions to meet the needs of the present.

Automobile Tour of Italy

The first edition of the Giro Automobile d'Italia dates back to 1934, but it was in the glorious years of 1954 and 1974 that the event shone brightest. SG company aims to restore it to its original glory.

Milan Food Week

Milano Food Week returns to the city: a widespread event celebrating food culture and its infinite facets. Milano Food Week returns as a catalyst for experience, ideas and innovation that chronicles the gastronomic scene, Milanese and beyond, enhancing food culture in all its forms.

FinTech

The FinTech Oscars are a laboratory of ideas, professionals and visions, where finance, technology and business come together to design the future of innovation, helping to strengthen the entire Italian FinTech ecosystem.