(Aristotle)
SG Company focuses on making majority and controlling investments in "excellent" Italian companies in the world of events, communication, advertising, and technology.
SG Company is an operational equity partner and shares ideal benefits and ESG.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make everything much more effective, efficient, and sustainable, thanks also to the use of AI, data, and its proprietary platforms.
People and the technologies that support them allow for the optimization of talents and professions: the true heart of SG Company's business.

"The whole is greater than its parts" (Aristotle)
SG Company is focused on making majority and controlling investments in "excellent" Italian companies in the world of events, communications, advertising and technology.
SG Company is an operating equity partner and shares benefit and ESG ideals.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make it much more effective, high-performing and sustainable, thanks in part to the use of AI, data and its proprietary platforms.
Humans and the technologies that support them enable the optimization of talents and professions, the true heart of SG Company's business.

"The whole is greater than its parts" (Aristotle)
SG Company is focused on making majority and controlling investments in "excellent" Italian companies in the world of events, communications, advertising and technology.
SG Company is an operating equity partner and shares benefit and ESG ideals.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make it much more effective, high-performing and sustainable, thanks in part to the use of AI, data and its proprietary platforms.
Humans and the technologies that support them enable the optimization of talents and professions, the true heart of SG Company's business.

Solution not only externally, but also internally: Marketing & Communication; Business Development; BID; Format.
To support its Sisters, SG Company has internalized a number of Divisions that offer targeted service to maximize business opportunities.



"The whole is greater than its parts" (Aristotle)
SG Company is focused on making majority and controlling investments in "excellent" Italian companies in the world of events, communications, advertising and technology.
SG Company is an operating equity partner and shares benefit and ESG ideals.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make it much more effective, high-performing and sustainable, thanks in part to the use of AI, data and its proprietary platforms.
Humans and the technologies that support them enable the optimization of talents and professions, the true heart of SG Company's business.

Solution not only externally, but also internally: Marketing & Communication; Business Development; BID; Format.
To support its Sisters, SG Company has internalized a number of Divisions that offer targeted service to maximize business opportunities.
"The whole is greater than its parts" (Aristotle)
SG Company is focused on making majority and controlling investments in "excellent" Italian companies in the world of events, communications, advertising and technology.
SG Company is an operating equity partner and shares benefit and ESG ideals.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make it much more effective, high-performing and sustainable, thanks in part to the use of AI, data and its proprietary platforms.
Humans and the technologies they support enable them to optimize talents and professions, the true heart of SG Company'sbusiness.


Study, create and implement the tailored solution to help you grow. Starting from strategic analysis arriving at grounding with the combination of ad hoc services. The ecosystem of solutions provided by the group's sister companies allows us to make each solution targeted to maximize efficiency and desired outcome.
Event organization has always been the Group's core business, the result of a dynamic process that includes ideation, planning and execution. Designing and executing Corporate, B2B and B2C events, conventions, product launches, sports and cultural events, press conferences, celebrations and gala dinners, live & virtual shows, tailor-made trips, experiential activities.
The goal has always been to stimulate a sense of belonging and fellowship among employees along with strengthening the relationship with stakeholders.
We respond to brands' challenges by creating integrated, measurable communication platforms and working together with our clients day after day, year after year.
We design, produce and manage B2B eB2C cross-media communication projects that go beyond the traditional concept of multichannel.
Our goal is always to strengthen the bond of trust between companies, brands and products with their target audiences. Building the most effective mix of on and offline activities every time.
Brand strategy, brand entertainment, branded content, social media strategy & content creation, performance marketing, influencer marketing, branding & design, ATL (film, print, billboard, radio & TV), unconventional marketing, podcasts & video podcasts.
Costumer Loyalty & Engagement become essential levers in a market that is increasingly personalized for the customer.
We have deep and established expertise in the design and development of activation, incentive and lead management projects with a data driven approach thanks to specific technologies.
Contests, regulations, prize catalogs, short collection, self liquidating, special promos, IT platforms. This is just part of our perennially evolving expertise.
Building the future together!
Software house and tech advisory firm to drive innovation in Italy in blockchain, Web3 and innovative technologies such as extended reality, NFT, metaverse & gaming, immersive experiences.
Strategic corporate relations and institutional management to build reputation and trust among companies, institutions and stakeholders.
Taking care of public affairs, corporate communication and reputational positioning to accompany the sustainable growth of companies.
Development of startups and innovative projects. Supporting the emergence of new business models through innovation strategies, industry partnerships and contamination between capital, ideas and technology.
Strategic consulting and customized support for business growth and development;
processes for sustainable and competitive evolution.
It is at the center of the daily life and management of all the companies in the group and its focus is to support businesses and entrepreneurial managers with tailored services in organizational, management and strategy, finance and administration, treasury, HR, general services, legal, IR and ESG.
We are #goodpeople and integrate ourselves by recognizing the common values but also the importance of differences. That's why we have operating offices all over the territory. Because we want to be able to speak an international language, but knowing how to interface locally to be close to the customer. To be able to speed up decisions and proposals.
We are not a "one company" but a "Smart Company" whose Head Quarter is in the beautiful SG Building in Milan, an Art Nouveau building in Porta Venezia and entirely dedicated to integration processes and internal training of Sisters and our GoodPeople... because we believe that "Beauty will save the world" (Fëdor Dostoevsky) and that in beauty it is easier to work.
Technological innovation, flexible organization, adaptive corporate culture, increased productivity, talent retention, high capitalization per employee, enhanced customer experience; these are our main features that we integrate in each of our companies and processes because each of our acquired companies shares vision and strategy but cannot and must not lose its DNA, its heritage, its peculiarities that instead become shared contaminating values.

We are #goodpeople and we integrate by recognizing ourselves in common values but also in the importance of differences.

We are #goodpeople and we integrate by recognizing ourselves in common values but also in the importance of differences.
That's why we have 13 operational offices across the country. Because we want to be able to speak an international language, but also know how to interface at a local level to be close to our customers. To be able to speed up decisions and proposals.
We are not a "one company" but a "Smart Company" whose headquarters are in the beautiful SG Building in Milan, an Art Nouveau building in Porta Venezia entirely dedicated to integration processes and internal training for the Sisters and our GoodPeople... because we believe that "Beauty will save the world" (Fyodor Dostoevsky) and that it is easier to work in beautiful surroundings.
But each office is also a gate ambassador for each of the other companies, where you can find the same team spirit and the opportunity to be in contact with each of the others.
Technological innovation, flexible organization, adaptive corporate culture, increased productivity, talent retention, high capitalization per employee, enhanced customer experience.
These are the main characteristics that we integrate into each of our companies and processes because every company we acquire shares our vision and strategy but cannot and must not lose its DNA, its heritage, and its unique characteristics, which instead become shared values that influence others.













Technological innovation, flexible organization, adaptive corporate culture, increased productivity, talent retention, high capitalization per employee, enhanced customer experience;
these are our key characteristics that we integrate into each of our companies and processes because every company we acquire shares our vision and strategy but cannot and must not lose its DNA, its heritage, its unique characteristics, which instead become shared values that influence others.
Technological innovation, flexible organization, adaptive corporate culture, increased productivity, talent retention, high capitalization per employee, enhanced customer experience;
these are our key characteristics that we integrate into each of our companies and processes because every company we acquire shares our vision and strategy but cannot and must not lose its DNA, its heritage, its unique characteristics, which instead become shared values that influence others.
Leading agency in the Events Industry with a focus on Live Communication, Events Production and M.I.C.E.
Agency specializing on B2C events, with focus on creativity to deliver experiences with high emotional impact.
The Creative Community that accompanies brands on every communication journey, thanks to a team with different skills and long experience in the industry and the perfect balance between strategic and creative consulting.

Integrated communication agency that starting from the strategic idea, studies dedicated creative campaigns on the media in the media plan.

Specializing in the creation, production, distribution and marketing of audio communication projects such as podcasts, videopodcasts and other multimedia products. Developing innovative technological solutions for the dissemination and enhancement of such content.

Media agency with focus on the retail world, offering advice and tools to plan tailored and measurable communication.
Shopper Marketing Agency, a leader in Moment of Truth and loyalty creation, capable of influencing the buying process.

Service company specializing in the promotion, consulting and management of both National and International Prize Events.

Specializes in Sales Promotion & Digital Solutions. Leader in the design and management of Contests and Prize Operations for the end consumer and Incentive Programs for Trade and Sales Forces. Owner of a multi-channel platform integrating Web, Phone, SMS, Whatsapp and Social Contest channels.
Italian leader in cutting-edge technologies, specializing in Blockchain and Web3, offering customized solutions to promote digital innovation.

Corporate Relations Company, supports companies in building and consolidating strategic relationships with media, institutions, stakeholders and opinion leaders. Helps organizations strengthen their reputation and position themselves effectively in complex contexts.

Venture Builder that supports startups and SMEs in accelerating their development plan, offering strategic visibility and access to equity crowdfunding operations.
Agency specializing in customized business development consulting and support services for both internal and external group companies.


Leading agency in the Events Industry with a focus on Live Communication, Events Production and M.I.C.E.
Agency specializing on B2C events, with focus on creativity to deliver experiences with high emotional impact.
The Creative Community that accompanies brands on every communication journey, thanks to a team with different skills and long experience in the industry and the perfect balance between strategic and creative consulting.

Integrated communication agency that starting from the strategic idea, studies dedicated creative campaigns on the media in the media plan.

Specializing in the creation, production, distribution and marketing of audio communication projects such as podcasts, videopodcasts and other multimedia products. Developing innovative technological solutions for the dissemination and enhancement of such content.

Media agency with focus on the retail world, offering advice and tools to plan tailored and measurable communication.
Shopper Marketing Agency, a leader in Moment of Truth and loyalty creation, capable of influencing the buying process.

Service company specializing in the promotion, consulting and management of both National and International Prize Events.

Specializes in Sales Promotion & Digital Solutions. Leader in the design and management of Contests and Prize Operations for the end consumer and Incentive Programs for Trade and Sales Forces. Owner of a multi-channel platform integrating Web, Phone, SMS, Whatsapp and Social Contest channels.
Italian leader in cutting-edge technologies, specializing in Blockchain and Web3, offering customized solutions to promote digital innovation.

Corporate Relations Company, supports companies in building and consolidating strategic relationships with media, institutions, stakeholders and opinion leaders. Helps organizations strengthen their reputation and position themselves effectively in complex contexts.

Venture Builder that supports startups and SMEs in accelerating their development plan, offering strategic visibility and access to equity crowdfunding operations.
Agency specializing in customized business development consulting and support services for both internal and external group companies.