FIDAS, had not been going into communication effectively for a long time, also complicit in a very big problem: failing to engage the under-30s.

Analyzing the data, MiTH realized that current donors are actually
the young people of 30 years ago, a time when well-communicated blood donation had taken root.

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MiTH, to engage new generations in the most efficient way it has built:

- A high-impact integrated campaign so that it could be viral and engaging for the target audience.

- We also translate some of Instagram's stylistic features to posters, going to a very strong insight related to the fact that you often don't realize the importance of an action until you are the one who needs it

- Developed an impactful visual strategy, proposing real-life scenes accompanied by copy that runs totally counter to what is depicted

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