An international campaign that aimed to transfer brand values (Italianness, sociability, premiumness), push consumption of the product, and reinforce Molinari's role as the "world's most drunk Italian sambuca."

What we did: We put the brand, product and consumption at the center of the story, using the toast as a pretext to travel the world and tell the story of how Molinari can unite anyone in every moment there is to celebrate. We followed the project through all its phases: from defining the strategy and positioning, to devising the campaign and producing the commercial.