P&G asked FMA to devise an environment in which the two brands Braun and Oral B coexist through the design of impactful, elegant, and experiential structures that unite the physical and digital worlds.

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FMA dealt with:

- Of the creative/design part and all graphic production, to ensure an engaging display solution

- Walls and flooring with black gloss effect3M film and white soft led

- Illuminated logos, backlit drapes on the walls, and a 55° monitor with looping OralB and Braun videos to enhance brands

- Optimized category management to guide shoppers through purchase by facilitating consumer interaction with product info

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