Crafted by
Concept
An integrated campaign that debuted DAZN during the Sanremo Festival stage working on analogies between cheering in music and sports to increase awareness, potential target audience, and positive sentiment around DAZN's brand reputation.
What we did
We developed a 360-degree communication ecosystem. As a first step, we created a Limited Edition of soccer jerseys inspired by the competing Warner Bros. artists, transfor-
I send an icon of football cheer in icon for our campaign.
Then we made the TV spot aired during the Festival breaks and finally we took care of the physical amplification at Casa Warner making the shirts a cult object to be shared on social media, thanks to fans and influencers. To close our concept, we finally made a radio campaign, again Sanremo-themed.
See also.
