Crafted by
Concept
Bringing the FuzeTea village to the main Italian squares, to offer consumers a unique experience: this was the goal requested by the client from Louder, to make the launch of the new "Made of Fusion" campaign reach the public successfully.
What we did
The Louder team managed:
-Concept development for the 11 roadshow stops spread over 34 days of activities
-Coordinated the setting up of dedicated experience spaces in the various squares (about 80square meters for each city)
-Created three interactive themed areas for consumers (sampling area, Lounge area and the engagement area)
-Maintain sustainability standards by using only certified materials
-Managed waste collection with a dedicated operator, the "clean man"
-Collaborated with the organizations of ongoing festivals in the cities covered, proposing themed activities and animations
See also.
