Bringing the FuzeTea village to the main Italian squares, to offer consumers a unique experience: this was the goal requested by the client from Louder, to make the launch of the new "Made of Fusion" campaign reach the public successfully.

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The Louder team managed:

-Concept development for the 11 roadshow stops spread over 34 days of activities

-Coordinated the setting up of dedicated experience spaces in the various squares (about 80square meters for each city)

-Created three interactive themed areas for consumers (sampling area, Lounge area and the engagement area)

-Maintain sustainability standards by using only certified materials

-Managed waste collection with a dedicated operator, the "clean man"

-Collaborated with the organizations of ongoing festivals in the cities covered, proposing themed activities and animations

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