On the occasion of the partnership signed as a sponsor of the national men's and women's VOLLEY team, the client wanted to give the brand more visibility, after years of silence in communication, on the occasion of the 2023 European Championships with the aim of increasing brand awareness.

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Geotag has dealt with:

- Initial planning of a national cross-channel campaign (TV, Radio, Print and Digital with presidium on EUROVOLLEY)
- Expanded planning on the sports world (choosing the main events and industry news)
- Organized a pre- and post-campaign brand awareness analysis (divided by individuals and professionals)
- Led to an overall BA increase of 2 percentage points in individuals and 4 percentage points in professionals