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Crafted by
Concept
In September, during the back-to-school season, Nutella rewarded its customers by including 8 unique labels in each package and relied on FMA to ensure the greatest possible impact in-store.
What we did
To achieve the brand goals, FMA was responsible for:
- Management of loyalty and engagement dynamics (8 unique labels present in each package)
- Development of creative concept and graphic artwork
- Realization of layout and in-store dramatization
- Adaptation for different retail square footage ( from superette to top-iper)
See also.
