In September, during the back-to-school season, Nutella rewarded its customers by including 8 unique labels in each package and relied on FMA to ensure the greatest possible impact in-store.

To achieve the brand goals, FMA was responsible for:

- Management of loyalty and engagement dynamics (8 unique labels present in each package)
- Development of creative concept and graphic artwork
- Realization of layout and in-store dramatization
- Adaptation for different retail square footage ( from superette to top-iper)