We are an industrial group that invests and holds majority and controlling stakes in leading companies in the events, communications, advertising, and technology sectors.
We work side by side with companies in our ecosystem, integrating people, data, and artificial intelligence to make processes more effective, sustainable, and measurable.
As a Benefit Corporation, we share ESG values, convinced that success comes from a balance between performance and responsibility.
Talent remains at the heart of our business: the professional skills and ideas that, supported by technology, are the real driving force behind our business.
Our structure comprises three operating divisions— Marketing & Communication, Business Development, and BID (public tender management)—which, with the support of our subsidiary SG Advisory, optimize flows and processes throughout the ecosystem, making it more effective, efficient, and sustainable.
Why we support our clients to implement positive impact communication projects
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Because we put people and the planet at the center.
Because it stems from our imprinting and propagates into our client projects.
CONSOLIDATED Turnover 2024
SEMESTRAL Turnover 2025
% female attendance*
MQ
Offices*
Employee Retention*
Group employees*
*Data as of December 31, 2024. **Data as of June 30, 2025.
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It levels out the volatility of annual returns and provides a more reliable growth rate for evaluating performance and making comparisons over time.
Solution not only externally, but also internally: Marketing & Communication; Business Development; BID; Format.
To support its Sisters, SG Company has internalized a number of Divisions that offer targeted service to maximize business opportunities.
Measures the operating profitability of the company, i.e., how much it earns before interest, taxes, and depreciation. It is useful for comparing company performance regardless of financial structure.
Solution not only externally, but also internally: Marketing & Communication; Business Development; BID; Format.
To support its Sisters, SG Company has internalized a number of Divisions that offer targeted service to maximize business opportunities.
Turnover*
Accomplished projects*
REALIZED PROJECTS 2024
STAFF
Employee Retention
*Data as of December 31, 2024
SG Company focuses on making majority and controlling investments in "excellent" Italian companies in the events, communications, advertising, and technology sectors. SG Company is an operational
equity partner and shares ideal benefits and ESG. SG Company
integrates and optimizes the flows and processes of its entire ecosystem to make everything much more effective, efficient, and sustainable, thanks in part to the use of AI, data, and its proprietary platforms. People and the technologies that support them allow for the optimization of talents and professions: the true heart of SG Company's business.
"The whole is greater than its parts" (Aristotle)
SG Company is focused on making majority and controlling investments in "excellent" Italian companies in the world of events, communications, advertising and technology.
SG Company is an operating equity partner and shares benefit and ESG ideals.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make it much more effective, high-performing and sustainable, thanks in part to the use of AI, data and its proprietary platforms.
Humans and the technologies that support them enable the optimization of talents and professions, the true heart of SG Company's business.
"The whole is greater than its parts" (Aristotle)
SG Company is focused on making majority and controlling investments in "excellent" Italian companies in the world of events, communications, advertising and technology.
SG Company is an operating equity partner and shares benefit and ESG ideals.
SG Company integrates and optimizes the flows and processes of its entire ecosystem to make it much more effective, high-performing and sustainable, thanks in part to the use of AI, data and its proprietary platforms.
Humans and the technologies that support them enable the optimization of talents and professions, the true heart of SG Company's business.
Solution not only externally, but also internally: Marketing & Communication; Business Development; BID; Format.
To support its Sisters, SG Company has internalized a number of Divisions that offer targeted service to maximize business opportunities.
Our company SG Advisory manages all AFC, Treasury, HR, IT, Legal, etc. services for the group's companies, but with the Marketing & Communication, Business Development, and BID (management of public tenders and bids) units, it also provides corporate services aimed at growth.
Solution not only externally, but also internally: Marketing & Communication; Business Development; BID; Format.
To support its Sisters, SG Company has internalized a number of Divisions that offer targeted service to maximize business opportunities.
Leading agency in the Events Industry with a focus on Live Communication, Events Production and M.I.C.E.
Agency specializing on B2C events, with focus on creativity to deliver experiences with high emotional impact.
The Creative Community that accompanies brands on every communication journey, thanks to a team with different skills and long experience in the industry and the perfect balance between strategic and creative consulting.
Integrated communication agency that starting from the strategic idea, studies dedicated creative campaigns on the media in the media plan.
Specializing in the creation, production, distribution and marketing of audio communication projects such as podcasts, videopodcasts and other multimedia products. Developing innovative technological solutions for the dissemination and enhancement of such content.
Media agency with focus on the retail world, offering advice and tools to plan tailored and measurable communication.
Shopper Marketing Agency, a leader in Moment of Truth and loyalty creation, capable of influencing the buying process.
Service company specializing in the promotion, consulting and management of both National and International Prize Events.
Specializes in Sales Promotion & Digital Solutions. Leader in the design and management of Contests and Prize Operations for the end consumer and Incentive Programs for Trade and Sales Forces. Owner of a multi-channel platform integrating Web, Phone, SMS, Whatsapp and Social Contest channels.
Italian leader in cutting-edge technologies, specializing in Blockchain and Web3, offering customized solutions to promote digital innovation.
Corporate Relations Company, supports companies in building and consolidating strategic relationships with media, institutions, stakeholders and opinion leaders. Helps organizations strengthen their reputation and position themselves effectively in complex contexts.
Venture Builder that supports startups and SMEs in accelerating their development plan, offering strategic visibility and access to equity crowdfunding operations.
Agency specializing in customized business development consulting and support services for both internal and external group companies.
Born from the observation of new trends and market needs, our formats are creative and customized solutions designed to leave an indelible mark on the audience whether B2B or B2C.
Nutella Back to School
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OUR COMMITMENT
Innovation, technology, entrepreneurial success, and a focus on sustainability are the hallmarks of SG Company, an innovative SME and listed Benefit Company since 2018.
CO2 CATCHED
CERTIFICATIONS
Innovative companies that we believe in and have decided to invest in because, like us, they have their sights set on the future.
